We live in an era where television is no longer the main attraction for entertainment. We do have it, but more often than not, we’re using both the internet and the TV at the same time. TV is great for those moments when we’re too lazy to decide what we want to see online or to catch live shows and new episodes on our favorite series.
As an ironic contrast, the TV remains the main gadget in our living room. We use it for browsing online, playing games (mobile or on console), chat with friends and family, and watch movies using online streaming services. We might even say that television is another service we can use on a TV; an accessory if you want.
The fact that we tend to use the Internet and TV together has encouraged ISPs in offering packages that tend to our need to be online all the time and still have access to lots of TV channels. Nowadays almost every subscription comes as a bundle and providers describe this as being a very smart decision, from a client’s point of view. But is this bundle actually an advantage? Let’s see the pros and cons for us, the consumers.
Pros for both the user and the provider
With about 40% of the world population using the internet (source internetlivestats.com), you can imagine why the fight over a piece of the market share is so fierce. Every ISP tries to win as many clients as possible by creating attractive offers and packages.
On the provider’s side, the win comes from attracting two types of clients towards one single type of package. For example, if a user is more interested in having a great Internet connection and doesn’t care that much about television, he will be willing to pay for a package that includes both but presents the TV as a bonus offer (for a few extra dollars, of course).
On the other side, a user who is more interested in having a great TV subscription will accept to pay for a package that also includes an Internet subscription (usually the smallest one). This means the ISP will win clients for both services even though some customers are more interested in one than the other.
When it comes to the customer, the advantage is seen on the bill and in the services he/she receives. For example, if you would opt for Internet bundling with DIRECTV you will get access to a plethora of high-quality TV channels from various content categories and a subscription to the Internet provider of your choice. By mixing the two services together, your bill will definitely be smaller than if you had to pay for each separately.
The cons: do you really need both?
Bundling can also be a very smart marketing scheme for the providers. As a marketing strategy, bundling is great as it convinces users to add services to their current subscription, even when they don’t really need them. In the end, the user gets to pay extra for a service he/she rarely uses and didn’t even want in the first place. Even more, with the rise of online television that can transform any device into a TV, users like that really don’t need to add a TV subscription. And yet, they do.
So, before starting the discussion with your provider, it’s best to do your homework. Make sure you understand your needs perfectly and don’t let the attractive price fool you. If you use both services then bundling is a fantastic offer otherwise, make sure to make the right decision.